Wii Shortages ‘Could Last For Sometime’
Posted by Aaron on Wednesday, April 11, 2007
Thats what Perrin Kaplan, Nintendo’s VP of marketing and corporate affairs said in the latest Game Theory Podcast.
“There is a lot going on behind the scenes in terms of working on what we are producing and the numbers continue to rise but the product is so very popular that we may see a supply / demand situation last for some time.”
She added, “We are at absolute maximum production and doing everything we can. The number of units that we have been able to produce has far exceeded our hardware production in the past and the production levels of a lot of our competitors but demand continues to be really high. People are being really diligent about working with retailers to locate one but we are cognisent of the fact that a lot of fans are not able to get their hands on one yet. We are asking them to be patient and to know that we are working on this as fast as we can.”
Kaplan was asked if, given the high demand, Nintendo could have priced the machine at $50 higher than the $250. She said, “There was definitely that possibility. There are so many people who are very much liking the system and while the price that it’s at is very much mass market we probably could have folded at a higher price but I think that it was always Nintendo’s intent to make it a product that is appealing to the mass market.”
To read the rest of the article vist: Wii Shortages ‘Could Last Months’ – Next-Generation
Not good news. I want to get a Wii soon but from the looks of it I won’t be able to find one anytime soon 😦