PS3 Price Cut for October?
Posted by Aaron on Tuesday, March 20, 2007
Sony might cut the price of the PlayStation 3 by $100 worldwide in October, according to an analyst with Goldman Sachs. Yuji Fujimori said in an investor note reported at CNN Money that cost-reduction measures in the manufacturing process would allow Sony to pass the savings along to consumers without damaging the company’s long-term profitability.
Fujimori’s note outlined how Sony reduced the number of components in the original PlayStation from 700 pieces to 200 in its final form, and the PS2’s makeup was reduced from 2,000 to 600 components. According to the report, the PS3 prototype consisted of 4,000 components, and today production is heading for the 2,000 mark.
IBM recently announced that the PS3’s Cell processor is moving from 90nm to 65nm, an important move in lowering the cost of PS3 production.