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Sony is “still the one to beat”, says Epic Games boss

Posted by Aaron on Wednesday, March 14, 2007 has posted part of their interview with Epic Games VP Mark Rein. Here is some of what he had to say:

Speaking to in an interview at GDC last week, Rein said, “Sony has a very, very strong brand, so in my opinion, they’re still the one to beat.

“The Wii is an impressive piece of hardware, but as you get the visually more impressive games coming out for PlayStation 3 and Xbox 360, as the marketing dollars get turned up to support the larger quantities of machines, with potential price drops and titles like Singstar which appeal to the larger market… Those machines will ignite, they’ll take off, and they’ll sell just fine.”

Rein’s comments came after Phil Harrison’s GDC keynote speech, during which the Sony Worldwide Studios boss unveiled PlayStation Home and exclusive title LittleBigPlanet. “It looks like they’ve got some pretty cool stuff coming,” Rein said.

“As the big titles come out, they’re going to sell a bunch of machines. When PlayStation Home comes out, they’ll sell a bunch of machines… Yeah, it’s a high price, because it’s a new, high-end piece of equipment, but history shows that price will come down. They’ll sell lots of them, it’ll be fine.”

Rein questioned some of the criticisms which have been levelled at Sony in recent months, particularly with regard to the amount of PS3 stock currently available in US stores.

“So wait, if they don’t have enough machines in stores, that’s a bad thing? If they do have enough machines, that’s a bad thing? Pick one!

“People just seem to want to take a smack at [Sony], and I can’t figure it out. They’re the leader, so I guess they have a target on their back.”

He also had strong words for those who have accused Sony of following in others’ footsteps. “I read on a developer forum, one of the guys who worked on PlayStation Home said they started designing it in 2004. So when people say things like, ‘Oh, they announced this new piece of software! They just copied so-and-so!’. What, you think they just made it last week in their basement?”


Very good interview. I agree with Rein.

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